Facing Facebook

Social Media’s Growing Role in M&A


The full article appears in the July/August 2016 issue of Middle Market Growth.


Company leaders understand the obvious impact social media can have on their business. Twitter, Facebook, LinkedIn and even Instagram are increasingly used to publicize products and services, or position a company as an industry leader. Businesses are investing in social media analytics and closely tracking public posts, but they should also consider digital platforms in the context of a merger or acquisition. Surprising as it may seem, a good social media strategy will have implications for the due diligence process.

Private equity investors and others involved in dealmaking often start their research by Googling a target company and looking at its social media. It’s a reflex today, says Amy Forrestal, managing director at investment banking firm Brookwood Associates. For middle-market companies, particularly those without a household name, first impressions online are essential for their brands. A company needn’t be on the Fortune 500 to establish a strong social media strategy, and it makes sense, given the stakes.

Read Complete Story

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s